TBTC

   MARKETING RESEARCH, certificate training program

   Program includes A short course in theory, practical cases and tasks, tests, as well as different tools for marketing research and analysis. Participants will be supplied by desired learning and other materials. Teaching process is based on the newest presentation digital technologies. Georgian is a language of trainings.

   Subjects:

• Marketing Research. An Introduction
• Planning a Research Project
• Secondary Information: Accsess and Sources
• Primary Information Sources
• Questionnaire Design
• Concepts of Measurement and Measurement Scales
• Sampling
• Data Processing and Tabulation
• Marketing Decision Support Systems and Forecasting Techniques
• Presenting the Research 

Copy rights: © Tbilisi’s Business Training Center LLC.
 
Program duration: Two weeks, 12 Lessons

Target groups: For Beginner and Professional Researchers, Marketing Managers and anyone interested in Learning and Working in this field.

Program leader: Mr. Malkhaz SHUBITIDZE, Doctor of Economics

Tuition fee: 250.00 GEL